The brief was to create and build a brand for a new private members’ club in the heart of London. The challenge was, not only to create a destination, but a brand platform which would generate interest and ultimately club membership prior to opening.
The project encompassed the identity across the entire visual spectrum including a case bound brand book and a luxury members pack as well as keeping the brand consistent on everything from cutlery and menus to the website and social media.
Services: Branding, Art Direction, Print, Online, Packaging
Created during time at Title Agency