67 Pall Mall

The brief was to create and build a brand for a new private members’ club in the heart of London. The challenge was, not only to create a destination, but a brand platform which would generate interest and ultimately club membership prior to opening. The project encompassed the identity across the entire visual spectrum including a case bound brand book and a luxury members pack as well as keeping the brand consistent on everything from cutlery and menus to the website and social media. Services: Branding, Art Direction, Print, Online, Packaging Created during time at Title Agency

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