CONTEXT
67 Pall Mall was conceived as a private members’ club dedicated to wine, offering access to one of the world’s most extensive collections within a refined and social setting. The brief was to create not just a brand, but a platform that could generate interest, communicate exclusivity, and establish a strong presence prior to opening.
CREATION
A sophisticated and timeless identity was developed, balancing classic cues of private members’ clubs with a contemporary, editorial sensibility. Craft and detail were central to the approach — from typography and materials to tone of voice — creating a brand that felt considered and quietly confident.
The system extended across every touchpoint, including a case-bound brand book, luxury membership packs, print collateral, and digital platforms. Every element, from menus and cutlery to the website and social presence, was designed to deliver a cohesive and immersive brand experience
IMPACT
The identity established a distinctive and enduring presence from launch, positioning 67 Pall Mall as a world-class destination. It successfully built anticipation ahead of opening and laid a strong foundation for future growth — today, the club has expanded to locations across the world.
SERVICES
Brand Identity, Art Direction, Print, Digital, Packaging
Created during time at Title Agency
