67 Pall Mall
The brief was to create and build a brand for a new private members’ club in the heart of London. The challenge was, not only to create a destination, but a brand platform which would generate interest and ultimately club membership prior to opening. The project encompassed the full identity across the entire visual spectrum including a case bound brand book and luxury members’ pack to bespoke menus, cutlery, and online presence. The result is a sophisticated, timeless brand that reflects exclusivity and elegance at every interaction. Services: Branding, Art Direction, Print, Online, Packaging Created during time at Title Agency