CONTEXT
With a new leadership team in place, Asahi sought to inspire a high-performance mindset while reigniting energy, connection and a sense of fun across the organisation.
CREATION
The Academy of Awesome was developed as a bold creative platform to house purpose, values and learning. It extended across leadership and employee conferences, alongside a nine-month development programme and bite-size learning content.
IMPACT
The initiative created a shared cultural moment across the business, energising teams and embedding a more connected, people-first mindset.
SERVICES
Brand Identity, Event Identity, Art Direction, Internal Communications
