CONTEXT
Eternal Silver required a more refined and contemporary identity to support its move into a higher-end market. The brief spanned the full brand experience — from identity and guidelines to campaign, packaging and retail touchpoints.
SOLUTION
A new identity was developed alongside comprehensive brand guidelines to ensure consistency across all applications. This was brought to life through art direction of both product and lifestyle photography, creating a cohesive visual language across campaign, packaging, point of sale and printed materials.
The result is a more elevated and considered brand presence, aligning the business with its desired luxury positioning.
SERVICES
Branding, Art Direction, Packaging, Digital, Print, POS
Created during time at Cake
