CONTEXT
Manuka Doctor is an organic health and skincare brand specialising in bee venom and Manuka honey. The campaign needed to establish the brand’s credibility in a new market while balancing its scientific expertise with a more aspirational, lifestyle-led appeal.
SOLUTION
Creative direction focused on elevating both product and personality, combining the brand’s natural credentials with a more human, emotive narrative. The campaign centred around Kourtney Kardashian’s maternal image, creating a series of distinctive and aspirational visuals that positioned the brand within a more premium, global space.
SERVICES
Campaign Art Direction, Print Design
Created during time at Title Agency
