CONTEXT
Despite continued success at the highest level of motorsport, there was an opportunity to better connect employees to the wider mission and culture of the organisation. With hundreds of staff spanning engineering, operations and support roles, the challenge was to create a unifying framework that resonated across disciplines and brought a sense of shared purpose to a high-performance environment.
SOLUTIONAn EVP brand that brought the company's values, culture and ambition to life. The identity captured the precision and intensity of Red Bull's engineering excellence while celebrating the people behind the performance — creating a platform that spoke as powerfully to the factory floor as it did to the design office.
The new identity was rolled out across the organisation through a launch film introducing the refreshed values, a comprehensive playbook, and a suite of templates for internal communications. Together, these assets created a unifying framework that aligned teams around a shared identity and fostered a deeper sense of belonging across the business.
SERVICES
Branding, Internal Communications, Employer Brand, Art Direction
