Red Bull Technology Group

Red Bull Technology Group set out to strengthen its internal culture by creating a deeper sense of connection, inclusion, and pride across the organisation. The challenge was to bring its values, culture, and game plan to life through a refreshed Employee Value Proposition (EVP) and a distinct EVP brand. The resulting identity captured the passion and precision of Red Bull’s engineering excellence while celebrating the people behind the performance. It became a unifying framework that inspired belonging and alignment across the business. Services: Branding, Internal Communications, Employer Brand, Art Direction