Coco de Mer is renowned for providing luxuriant lingerie and artisanal amorous products to a discerning clientele. The brief was to redefine and implement Coco de Mer’s strategic direction, Art Direct both Spring/Summer and Autunm/Winter campaigns and to launch its first ever line of own-brand body products.
A comprehensive brand book covering all facets of the brand and the behaviours of its followers was created. Due to its depth and accuracy, the brand book quickly formed the roadmap for the brand moving forward and has been key to developing the Coco De Mer brand which was integral to the campaigns and new packaging.
Services: Branding alignment, Art Direction, Print, Packaging
Created during time at Title Agency