CONTEXT
Coco de Mer is known for its luxurious lingerie and curated selection of sensual, artisanal products to a discerning clientele. The brief was to redefine the brand’s strategic direction, art direct seasonal campaigns, and support the launch of its first own-brand body products.
SOLUTION
A comprehensive brand book was developed to define the brand’s visual language, tone of voice and audience behaviours, providing a clear foundation for future growth. This informed the art direction of Spring/Summer and Autumn/Winter campaigns, as well as the design of new product packaging.
The result is a more cohesive and confident brand expression, aligning campaign, product and communication under a unified vision.
SERVICES
Brand alignment, Art Direction, Campaign, Print, Packaging
Created during time at Title Agency
