Caleno

Caleño is a vibrant non-alcoholic spirits brand inspired by the sun-drenched flavours and joyful energy of Colombia. Founded by Ellie after feeling uninspired by alcohol-free options, Caleño was born from a desire to bring fun, flavour, and positivity to not drinking. Working with the existing brand identity, the brief was to create an internal playbook that would bring the brand to life for employees and new starters — welcoming them into the Caleño family. The playbook captured the brand’s spirit of inclusivity and optimism, combining colour, storytelling, and energy to connect people with its purpose and personality. Services: Brand Playbook, Art Direction, Print