Saving the Blue

Saving the Blue is a 501(c)(3) nonprofit dedicated to the recovery and restoration of threatened marine species, while fostering meaningful connections between people and ocean wildlife. Through education and outreach—both online and in person—the organization promotes sustainable, environmentally conscious living. The branding was designed to inspire action and awareness, with a visual identity that feels authentic, optimistic, and enduring. The system extends across print and merchandise, creating a cohesive and instantly recognizable presence for a mission-driven cause. Services: Branding, Print, Merchandise