CONTEXT
Saving the Blue is a 501(c)(3) nonprofit dedicated to the recovery and restoration of threatened marine species, while fostering meaningful connections between people and ocean wildlife. Through education and outreach—both online and in person—the organisation promotes sustainable, environmentally conscious living.
SOLUTION
An authentic and optimistic identity was developed to reflect the beauty and urgency of ocean conservation. Designed to be clear, engaging and accessible, the system extends across print and merchandise, creating a recognisable platform for education and outreach.
SERVICES
Branding, Print, Merchandise
