CONTEXT
Longstaff Longstaff produces beautifully crafted silk robes, tunics and sleepwear, all made in the UK using hand-painted prints. In an increasingly competitive market, the brand needed a distinctive visual presence that would highlight both the quality of its garments and its uniquely British character.
SOLUTION
Art direction for both campaign and e-commerce photography, creating a cohesive visual language across all touchpoints. A characterful London location was selected to bring a sense of eccentricity and personality, reflecting the brand’s modern British identity.
The resulting imagery formed the foundation for the new website and S/S17 digital lookbook, establishing a distinctive and expressive brand presence that balances craftsmanship with character.
SERVICES
Art Direction, Styling, Print, Online
Created during time at Title Agency
