The Female Archetypes
The Female Archetypes is a clothing brand founded by fashion industry expert Alice, inspired by her own journey through the physical and emotional changes of womanhood. With a mission to design adaptive, timeless clothing for real women’s bodies, the brand celebrates diversity, individuality, and strength at every stage of life. The creative direction and lookbook captured the brand’s women-first ethos — empowering, authentic, and grounded in sustainability. From stationery and garment labels to event signage, each element reflected a sense of confidence, comfort, and timeless style, laying the foundation for a brand that evolves with the women it serves. Services: Lookbook, stationery, garment labels, event signage